I spent years trying to be less. Less sensitive. Less emotional. Less intense. Less attached to beautiful things. Less moved by everything.
And more: more focused, more serious, more stable…
But it never worked.
My name is Anna. I grew up in France with a mother who was a flight attendant, which is probably the reason I caught the travel virus early, despite being terrified of planes for as long as I can remember. The contradiction has never fully resolved itself and I have made peace with that.
At the end of College, I spent six months in Shanghai and discovered what it feels like to be completely at home somewhere completely foreign : a feeling I have been chasing ever since. I did my MBA in Barcelona, fell in love with the city, left, built a career, and came back ten years later with a husband, a son, and the hopeful certainty that this was where we were supposed to be.In between, I worked in corporate tax law in Paris and Shanghai, led international development for Ladurée — opening macarons into the world, one city at a time — and spent years in luxury hospitality operations, learning what genuine excellence looks and feels like from the inside.
What I discovered when I moved to Barcelona that I hadn’t fully perceived during my MBA years, was the extraordinary gentleness of the people here. Coming from Paris, it was destabilising to say the least. People were kind without agenda. And that Celebrations are everywhere : the city marks the calendar with fiestas the way other cities mark it with weather. I fell in love with it completely.
Now I take breakfast on the terrace almost all year long, play padel with strangers who become friends, test new restaurants obsessively and organise the kind of long, loud dinners where nobody wants to leave.
About The Wild Softness.
For a long time, my sensitivity was treated as a flaw. My love of beautiful things like luxury brands, elegant interiors, a perfectly set table … was dismissed as superficial, as status-seeking, as too much.
I tried to correct myself then. I disagree now.
When I hold something made by Hermès, I am not buying a logo. I am holding the most beautiful leather, the most careful manufacture, the result of someone’s complete attention. That is not superficiality. That is the recognition that beauty matters. That quality matters. That the way things feel in your hands and in your life matters.
The Wild Softness exists for women who understand this. Women who are sensitive and strong, emotional and competent, elegant and completely themselves. Women who have been told they are too much, too soft, too intense, too attached to beautiful things and who have decided, finally, to stop apologising for it.
I write about slow living, quiet luxury, wellness, travel, and the small daily choices that make a life feel genuinely beautiful. I write from Barcelona, from experience, from a life I have built on my own terms.
Softness is not a weakness. It is the whole point.
I run half marathons. I dream of padel tournaments at 45. I wear leopard print and silver shoes and velvet caps. I have been ordering the same off-menu dishes at Paco Meralgo for fifteen years. I say yes to most things. I believe in celebration.
Welcome to The Wild Softness. I think you’ll feel at home here